According to CartonCloud’s latest CCLI report, it received feedback from 126 respondents in the warehousing and transport businesses saying they had an optimistic outlook in the final quarter of 2021.
CartonCloud says the respondents provided feedback on business operating conditions, workforce and hiring outlook, growth, opportunities, and challenges. Most respondents were from 3PL providers and in senior roles.
The company says as a result, logistics businesses are planning on greater technological investments and creating more jobs so they can further grow throughout this year.
“The pandemic has caused a lot of upheaval, but the index is showing that businesses are achieving positive outcomes as they adjust to the new norm,” Vincent Fletcher, CartonCloud’s CEO says.
“The e-commerce sector is growing rapidly and that has had a huge impact on the logistics industry,” he adds. “Massive consumer spending in November and December, with Black Friday, Cyber Monday and Christmas, led to the highest demand levels on record for logistics.”
He says the high optimism recorded in the report is due to the global logistics industry meeting a booming rise in demands and because of growth in 2021.
According to the report, three quarters of respondents hold positive outlooks on the current economic climate. Additionally, 93 cent of senior managers and business owners held an optimistic view.
Respondents also commented on what actions and investments are necessary to prepare for growth in the next 12 months.
CartonCloud says companies are looking to increase their fleet and staff in the coming year to meet demand. It notes data automation and workflow optimisation are popular tactics in the logistics industry and are used to create more warehousing space.
“Businesses are seeking to keep that momentum going in the months ahead by investing in technology to optimise operations and get the most from the fleet and resources they have on hand,” Vincent says.
“The last thing logistics businesses can afford fail to meet customer expectations for last mile expectations and that’s another reason why we are seeing investment in technology increase,” he adds.
“Effective use of technology can empower SME operations to punch above their weight and compete against the major players in the industry. The CLLI responses also highlighted the industry will continue to look to increasing fleet size and warehouse storage remain key pillars as businesses plan for growth.”
CartonCloud says high confidence was sustained throughout 2021 and in the fourth quarter, the CCLI report revealed businesses have strong intentions to hire additional staff this year.
Workers in warehouse and transport operations are optimistic about creating new jobs in the coming months with 86 per cent of respondents indicating it is highly or very highly likely to happen.
Eighty-one per cent of transport operations indicated a high likelihood of creating new jobs alongside 65 per cent of warehouse operations.
The CCLI notes companies are seeking roles grounded in industry experience and industry expertise.
The top sought-after roles in the industry are multi-licenced drivers, experienced warehouse operators, and supply chain management.
“New jobs are a big indication that the logistics industry is powering ahead,” Vincent said.
“The growing strength of our industry means more employment opportunities for people as the economy continues to recover from the impacts of the pandemic.”
He says the overall results of the index indicate those in the industry are positive about what lies ahead this year.
For more information on CartonCloud, click here.
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